Project management of a company Essay Example for Free

Venture the board of an organization Essay With the current quick improvement of different business. Market rivalry turns out to be increasingly savage. Consequently, a particular marketable strategy is critical to help a business effectively accomplish objectives and become serious. The point of this report is to set up a marketable strategy for a business. A few sections will be dissected in detail underneath which incorporate a depiction of the business, deals and advertising procedure and hazard the executives plan. A popular inside fashioner, Mark, claims Master Furniture (MF) which is found wide open in Melbourne. The significant capacity of MF is giving tweaked furniture. There are three choices gave to clients by MF: purchasing the current furniture with no changes, changing the structure of existing furniture showed in showrooms, and giving plan plans by clients themselves. In the following five years, MF intends to build up its own ERP framework and extend his business to open linkage looks around Victoria. The primary promoting guideline is that the whole endeavors of an organization ought to be coordinated towards clients needs. MF is situated as a top notch retailer that offers a one of a kind selling suggestion. MF separates its business from others because of its special component of giving tweaked merchandise to its clients. Publicizing and Promotion additionally vital through an assortment of directs so as to pull in clients. These methodologies incorporate the Internet, paper, radio, TV and tradeshows. Other than deals and showcasing methodology, hazard the executives plan is likewise a critical factor that can't be dismissed. Explicit and conscious hazard the executives plan ought to be set up so as to limit the negative effects on the business improvement and better accomplish business objective and goal. The hazard the executives plan contains the accompanying parts, distinguishing and recording the expected dangers, characterizing the recognized dangers and surveying effects of dangers and building up the hazard alleviation technique for each hazard. Those recognized dangers are classified into six gatherings, including client dangers, provider dangers, staff dangers, contender dangers, item chances and money related dangers. 2.Description of the item/administration Ace Furniture (MF) is a business wanted to give furniture structure and deal administrations for both individual and organizations who have extraordinary or special furniture prerequisites. Objectives of big business are to give top notch altered help that is solid and advantageous. Imprint, the proprietor of Master Furniture, likewise is a renowned inside architect and won numerous significant global prizes. Imprint commended free soul as his activity idea, which likewise legitimately influences his plan. Motivations behind setting up this element are communicating and dispersing his imaginative ideas, just as trading thoughts with educators and specialists. Clients are on top and white collar class of society, who have unique necessities and eagerness for furniture planning are focused on clients. The essential market centers around unique gatherings, for example, the visually impaired, the senior and individuals who are enthusiastically attached to structuring individual furnishings. The physical shop situates in the city of Melbourne. In this way, the objective market regions are suburbia around Melbourne. The shop incorporates three showrooms, which isolated into room, parlor and kitchen. Imprint structures all furniture showed in the shop. There additionally make them meet room and one stock room, which store the fine arts and products clients requested. At first, the significant capacity of MF is giving altered furnishings. There are three choices gave to clients by MF: purchasing the current furniture with no changes, changing the structure of existing furniture showed in showrooms, and giving structure plans by clients themselves. For the principal circumstance that clients purchase furniture legitimately from the shop and with no change, MF gives rebate in conveyance administration if clients would prefer not to get without anyone else. For the second circumstance that clients need to change the size, shading or materials of furniture dependent on the plan of Mark, MF charges additional assistance expense. The additional assistance charges depend on the difference in furniture. For instance, MF charge extra 20% of the furniture cost for changing shading and extra 30% of cost for evolving size. For this situation, MF gives the plan attracting legitimately to clients in the shop or sent to clients by email. After client affirm the structure, particularly in size and shading then it will be sent to production line. For the last circumstance that structures are given by clients, Mark may give proficient recommendations dependent on plan, for example, financial plan, downsides, and dangers. After the arrangement among Mark and clients, the plan attracting will send to the industrial facility. MF claims a truck, which can give conveyance administration to clients. For faithful clients who had exchange records in MF database, can appreciate markdown conveyance administration just as clients purchase furniture straightforwardly from shop and don't have any change. Then again, clients additiona lly can get without anyone else. All ads incorporate pamphlets, which showed the new structured furnishings and value, a telephone number that potential and current clients can call to question the administration. For the clients who need to change the structure or planned without anyone else, MF calls clients once their merchandise showed up in the shop. The foundation processing plant of MF is re-appropriated to Rojos furniture manufacturing plant, which is situated in the field of Melbourne. When Mark affirms the plan drawings and send to manufacturing plant by email or fax, industrial facility sends a receipt which incorporates due time of creation, cost, and amount back to MF. In this period, MF will affirm the cost with clients and afterward reaction plant. Manufacturing plant will begin to work in the wake of accepting the affirmation from MF. After production line finishes the receipt and sends merchandise back to MF, MF will illuminate clients to choose whether they need to get without anyone else or hersel f or conveyance furniture to home. MF has two full-time receptionists and one low maintenance driver. At the point when clients step into the MF, the front work area receptionists, who comprehend Mark’s plan idea totally and have fantastic relational abilities, will speak with them and acquaint items in the showroom with customers. On the off chance that customers need to plan furniture without anyone else regardless of totally self-structure or halfway plan, they could cause meetings with Mark to talk about. At the point when clients choose to buy, they have to pay entire sums for existing items or store for new structure items. At that point receptionists will make represent customers in the MF client data database, which can assist clients with getting limits for conveyance administration in next buy. Then again, receptionists likewise need to affirm conveyance data with clients, for example, conveyance address, time and installment strategy. When customers affirm the conveyance, it is the duty of receptionists to educate conveyance data to the driver. The significant duties of driver are conveying and emptying items just as receipts to clients. After clients getting paperwork done for affirmation, the last crucial driver is bringing back affirmation of clients to MF. MF offers after-deal administrations to clients, for example, upkeep, consultancy. In the following five years, MF will build up its own Enterprise Resources Planning (ERP) framework, which incorporates a site for notice Customer Relationship Management System. In addition, Mark is intending to grow his business, which concentrating on open Linkage looks around Victoria. So as to draw in more customers, enrollment will be applied in MF framework. In view of the extending industry, more staff is required for various reason. There are a few sorts of positions will accessible in MF: creators, receptionists, sales rep, full time conveyance drivers, and back officials. Additionally, as a well known fashioner, Mark will give recordings in shops to show his honor winning craftsmanships, and by along these lines to disperse his structure idea and let more individuals think about furniture workmanship. 3.Sales and promoting technique 3.1 SWOT In view of the objectives of MF: construct organization picture, increase serious piece of the pie and refine calculated, creations and operational frameworks, SWOT investigation applied to in this subsection to dissect qualities, shortcomings, openings and dangers. The assessment of the vital procedure must be done so as to direct the SWOT investigation. Quality †¢In these ongoing years there is an expansion popular of furniture items that is present day and one of a kind. These characterizations make the place of the MF clients to be unique in relation to other people. What's more, the insignificant structure is utilized to communicate a greatest impact of the workmanship utilized in the furnishings; expressions of the human experience utilized in negligible plan generally will be as visual craftsmanship and music. †¢The MF has the exceptionally taught laborers in the association. The HR utilized in both the outlet shop and the manufacturing plant are gifted, fit for creating the structure mentioned by the client. †¢Diversity and thoughts is the most significant quality of the association. This imaginative thought causes us to contrast from our rivals. Incorporating various thoughts into a furniture item, that shapes the basic achievement factors. †¢The furniture showcase has a major vote based market, where there is con sistently an approach to set up our association and item data through the media. This additionally shapes the quality of our association. Shortcoming †¢The significant piece of the shortcoming lies in the stock control, which is wasteful. There are numerous situations where the stocks might be obsolete. Now and again there might be deficient stocks. What's more, at in some cases the stocks would not be accessible on the time required, at some point accessible more than what is required. †¢Trust, structures the center of the business procedure. The materials that are provided by the outer associations at once in a while creat

Teenage alcoholism Essay Example For Students

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Educating Rita Notes

Into the World analyzes how different writings speak to phases of growing up and development. transitional stage, set apart by new difficulties, openings and connections depicted as a ‘rite of passage’, a period of progress and adaption from one universe of experience into another. offers information, comprehension and understanding just as progressively exhausting and troublesome results. Universes experienced are changed just as the one of a kind and individual ways that individuals adapt to the weights of moving out ‘into the world’.When reacting to writings, understudies are to show the various pathways (universes and methods of adapting) that are accessible. Teaching Rita †Willy Russell investigates thoughts of self-improvement and mindfulness through the change and procedure of progress that happens in Frank and Rita. the dramatist depicts the play as â€Å"a love story†, in spite of the fact that the relationship that unfurls among Rita an d Frank is additionally a tale about â€Å"literature, language and education†. n educative connection among instructing and learning is inspected through the change from obliviousness to information and edification. an instructive setting is utilized to investigate the advancement of abilities, mentalities, qualities and viewpoint that happens in Frank and Rita. Straight to the point and Rita’s connection as educator and understudy triggers a re-assessment of self and their relationship with their reality. The security they structure creates the enthusiastic catalyst (power) expected to experience crucial (so essential as to be difficult to modify, resolve, or survive) change. his is spoken to through Rita and Frank’s juxtaposition of class, foundation, social desires and qualities. in the presentation of the play, Russell discloses that he meant to accomplish this in a manner that â€Å"engaged† a crowd of people and â€Å"was pertinent to the individu als who viewed themselves as uneducated, those whose day by day language isn't the language of the college or the theater. † the play investigates key thoughts of training including the inspirations and dreams that move instructor and understudy alike.Educating Rita has end up being profoundly fruitful in light of the fact that Bildungsroman components of self-acknowledgment, permit it to â€Å"transcend obstructions of language, class and race† and hit a compassionate harmony with crowds. the class of Bildungsroman has an educative center that takes a gander at the between relationship of man and society. the center is the all-encompassing excursion of self-improvement that the hero experiences. the tone is normally close to home, intelligent and profoundly abstract. erceptions of self and social personality are analyzed and as such the characterisation is mentally mind boggling and ethically equivocal (muddled or vague in light of the fact that a decision between opti ons has not been made). changes that happen are regularly inspired by a craving for personal development or self-satisfaction and can bring about a more prominent self-information. these highlights are unmistakably observed by the adjusted standpoints both Rita and straightforward show before the finish of their time together. STRUCTURE: fifteen scene, ‘two-hander’ content with just two characters. every scene portrays one of rita’s visits, graphing the developing connection among educator and understudy. Instructing Rita Notes Into the World analyzes how different writings speak to phases of growing up and development. transitional stage, set apart by new difficulties, openings and connections portrayed as a ‘rite of passage’, a period of progress and adaption from one universe of experience into another. offers information, comprehension and knowledge just as progressively exhausting and troublesome results. Universes experienced are shifted just as the novel and individual ways that individuals adapt to the weights of moving out ‘into the world’.When reacting to writings, understudies are to show the various pathways (universes and methods of adapting) that are accessible. Teaching Rita †Willy Russell investigates ideas of self-improvement and mindfulness through the change and procedure of progress that happens in Frank and Rita. the writer portrays the play as â€Å"a love story†, in spite of the fact that the relationship that unfurls among Rita and Frank is likew ise an anecdote about â€Å"literature, language and education†. n educative connection among instructing and learning is inspected through the progress from numbness to information and illumination. an instructive setting is utilized to investigate the advancement of aptitudes, perspectives, qualities and standpoint that happens in Frank and Rita. Blunt and Rita’s communication as instructor and understudy triggers a re-assessment of self and their relationship with their reality. The security they structure creates the enthusiastic catalyst (power) expected to experience principal (so fundamental as to be difficult to modify, resolve, or survive) change. his is spoken to through Rita and Frank’s juxtaposition of class, foundation, social desires and qualities. in the presentation of the play, Russell discloses that he planned to accomplish this in a manner that â€Å"engaged† a crowd of people and â€Å"was pertinent to the individuals who viewed thems elves as uneducated, those whose day by day language isn't the language of the college or the theater. † the play investigates central thoughts of instruction including the inspirations and dreams that move educator and understudy alike.Educating Rita has end up being exceptionally fruitful in light of the fact that Bildungsroman components of self-acknowledgment, permit it to â€Å"transcend boundaries of language, class and race† and hit a compassionate harmony with crowds. the class of Bildungsroman has an educative center that takes a gander at the between relationship of man and society. the center is the all-inclusive excursion of self-improvement that the hero experiences. the tone is normally close to home, intelligent and profoundly emotional. erceptions of self and social personality are inspected and as such the characterisation is mentally mind boggling and ethically questionable (hazy or vague in light of the fact that a decision between choices has not bee n made). changes that happen are frequently spurred by a longing for personal growth or self-satisfaction and can bring about a more noteworthy self-information. these highlights are plainly observed by the modified standpoints both Rita and candid display before the finish of their time together. STRUCTURE: fifteen scene, ‘two-hander’ content with just two characters. every scene delineates one of rita’s visits, outlining the developing connection among instructor and understudy.

Kingsolvers Construction - Literature Essay Samples

Introduction The Poisonwood Bible, by Barbara Kingsolver, uses the character of Nathan Price to address the effects of western supremacy and ones personal superiority, specifically fueled by religion. The Price family travels to the Congo on a mission trip, is only a year before the country secedes from Belgium, leaving them in great need of assistance. Nathan was determined to give them this help by will or by force, all while dragging his family along with him. The way each child handles this is dependent on their personality and viewpoints. Kingsolver uses Nathans three daughters and their personal perspectives to address the dangers of disregarding others viewpoints with the idea of ones own superiority. Leah’s Perspective The morality of imposing ones personal values onto others without regards for opposing viewpoints creates a toxic circumstance that can lead to closed minds forming dangerous misconceptions. Kingsolver addresses this by using the narrative structure of switching between perspectives to make the toxicity of superiority evident throughout the text. However, she specifically leaves out Nathan’s perspective so that readers can see how his behavior affects different types of people. Nathan Price is almost immediately introduced as a radical Christian, close minded individual who believes he owes his entire existence to the pleasing of God. The delusion that his God sees a strict divide between right and wrong is very dangerous for someone like Nathan – a man who is determined to spread the word of God for his own personal gain. When the Price family ventures to the Congo, they are not welcomed as Nathans western superiority is very evident in the way he treats the Congolese but the way that he reacts to them during a time of need. The fact that they are not quick to accept him and the word of God only intensifies his personal feelings of superiority and makes him even more defiant than before. However, the way that this intensity is accepted is different with each character. Leah, a teenage girl that holds her image of her father close to her heart, thinks highly of her father – even stating that â€Å"[Nathan’s] devotion to the church, was the anchoring force† in her life† (Kingsolver 64). She even goes as far as to state that his wisdom is great (42). This hero-like view that she has of her father makes the church and her faith something of great importance in her life, only fueling Nathan and his idea of himself as someone of notable value. This egocentric characteristic leads Nathan to overlook not only the â€Å"centuries of customs and survival† but the reality that â€Å"daily struggles focus on survival, not r edemption† (Ognibene). Despite all of this, Leah still has a positive view of her father, and her childlike perspective leads her to truly believe all that he does is for the betterment of the Congolese. She believes the world is beautiful through her naà ¯ve eyes and longs to â€Å"exult in God’s creation† – a viewpoint that is very different from the perspective of the Congolese as their society is in chaos (Kingsolver 149). The world is not beautiful to the Congolese, and they believe God has given them nothing something that Leah’s sister Rachel also seems to agree with. As Leah grows older, she begins to resent her father, and the guilt within her heart is nearly crippling. She mentions the stirring of anger against [her] father for making [her] a white preachers daughter because it set her so far apart from the Congolese (115). It is difficult for her to process the fact that it is frightening when things that you love appear suddenly changed from what you have always kn own, (236). Her whole life she had seen her father as a hero, walking in his footsteps her whole life and now her whole perspective changed, leaving her to fall in line behind [her] mother (393). As she grew, Leah began to see her fathers inability to accept other cultures and embrace the differences in those that were different than him. Rachel’s Perspective While Leah had a tendency to see the good in the people around her, including her father, Rachel’s viewpoint of the Congolese is very negative as she tends to only see the beauty in herself. She is very in character with the stereotypical teenage girl in that she is very concerned with herself and her appearance. She finds no interest in things that do not benefit her in some way or another. Upon arriving in the Congo, she complains of being sore at Fatherfor having [them] be there in the first place (49). Rachel also speaks negatively of those who do not share her western idea of fashion and privilege, referring to the Underdowns as â€Å"plain janes† with their â€Å"economical home haircuts and khaki trousers,† (Kingsolver 159). Even though the Underdowns have English-speaking in common with the Price’s, Rachel still refuses to accept them as her equals – a trait that is very similar to the way that her father behaves when in contact with those u nlike him. This leaves no surprise when she speaks poorly of the Congolese and their customs, even complaining about their tradition dress. She states that there was no need for them to be â€Å"so African about it,† making it clear that she rejects the thought trying to accept or validate cultures that differ from her own (45). Not only is Rachel unaccepting but she is rather insensitive to the cruelties that take place around her. Ruth-May’s death was something that took a toll on every member of the family, no matter how they dealt with it. However, Rachel’s personal superiority does not fail to shine through even during this tragedy as she declares that she is â€Å"still alive and not dead like Ruth May† leaving her to believe that she â€Å"must have done something right† insinuating that Ruth May had done something to cause her own death (405). This insensitivity and self-entitlement are a derivative of her father’s behavior and lack of exposure of other cultures for his children. Rachel even declares that her own father would sooner watch [them] all perish one by one than listen to anybody but himself (169). Nathan is so involved with his faith and his mission to spread the word of God that the family is able to pick up his traits, good or bad, and create their own personal agendas. Rachel’s mission is to be in a place of superiority compared to those around her. She sees things the way she wants to as long as it benefits her, and this trait does not leave her even as she gets older. On her way to leave the Congo, she states that she â€Å"cannot remember giving a second thought to when I would ever see [her family] again, if ever† because at the end of the day, if it does not involve or benefit her in some way, it does not matter. Adahs Perspective The view Adah has on life is very different than the viewpoint of her other sisters. Being disabled physically does not at all hinder her mental ability to process and understand the world around her – in fact, she could be referred to as the most insightful of the entire novel, though she rarely speaks for a majority of the book. This may, however, be on purpose as she refers to herself as not being able to speak as well as [she] can think (Kingsolver 34). Having a disability that made her seemingly less superior than her family left her heart open for the people of the Congo, viewing them as people similar to her with bodies that were more vessels rather than another way to prove her self-worth. She even states that she has a strong sympathy for Dr. Jekylls dark desires and Hydes crooked body (55). She believes the Congolese have their own handicap, making her perspective very different than that of her family (11). Her belief that a handicap is not a curse makes it even mor e miraculous when she ages and discovers that she was not diseased at all, and her limp was simply a misunderstanding between [her] body and [her] brain (312). All these realizations are in complete contrast to her father and his behaviors, something that was admittedly unexpected as she spent a majority of the novel simply watching those around her. Adah describes herself as a voice screaming in the desert, as no matter what she does or says, it tends to be undermined by her fathers inability to sympathize with others and her sisters talkative and opinionated personalities. However, as the novel continues on, Orleanna practically goes mute leaving Adah to use speaking as a matter of self-defense (407). Between her mother not speaking and Adahs own inevitable personality change, it is clear that Nathans behavior is negatively effecting the people around him with or without his own awareness. Conclusion Kingsolvers, The Poisonwood Bible, expresses the dangers of imposing viewpoints on others without regards for others personal values through the character of Nathan Price and the effect he has on the people around him. By dividing between the perspectives of characters, the book shows that the marks that Nathan leaves on those that he tries to touch are just as negative as it is strong. Kingsolver uses the narrative structure of multiple first person perspectives to address the idea that the morality of imposing ones personal values onto others without regards for opposing viewpoints is a toxic circumstance which can lead to closed minds forming dangerous misconceptions.

How Not Follow Copyright Law An Exploratory Essay On...

How to Not Follow Copyright Law: An Exploratory Essay on Copyright and Remix Culture As time goes by, the rate at which art changes increases at a seemly exponential rate. Our culture has more ways than ever to publish and distribute the things we make, and with the rise of the internet we can reach any audience with a Wi-Fi connection. This digital hyper-connectivity has led many artists to create new forms of art, some of which have gone on to start trends and cultures. One of these cultures that has become a significant part of online media is Remix Culture. The idea of taking someone else’s art and making it your own is embraced and cherished by some, and detested by others. As this genre of media has grown over the years, the line between what is and isn’t a remix has drastically blurred. Some will spend hours upon hours making a song sound completely different from its original counterpart, while others will simply chop it up and call it their own. Though laws were once effective when dealing with copyright infringement, the rate art has grown has significantly surpassed the rate at which these laws have changed. People are beginning to monetize their remixes in various ways, creating much controversy surrounding who should be getting paid, or if anyone should get paid at all. As artists, it is important to know what these laws are exactly, so we can either abide by them or find our own workarounds. As soon as a work is created in a tangible, fixed form, it isShow MoreRelatedA Brief Note On Copyright And Remix Culture1777 Words   |  8 Pages How to Not Follow Copyright Law: An Exploratory Essay on Copyright and Remix Culture As time goes by, the rate at which art changes increases at a seemly exponential rate. Our culture has more ways than ever to publish and distribute the things we make, and with the rise of the internet we can reach any audience with a Wi-Fi connection. This digital hyper-connectivity has led many artists to create new forms of art, some of which have gone on to start trends and cultures. One of these cultures

Effectiveness Of A Control Experiment - 1397 Words

Hypothesis: It is an expectation that is made based on limited information that explains what may happen in the experiment or trial. For instance, when a scientist expects a hypothesis they are obliged to make a prediction of what will happen due to what variable and give a justification. 1) Reliability: This is the general consistency of measure. At the point when researcher gathers information they need to make sure that the information they collect is reliable by repeating test numerous time or else the results can be false or inaccurate. Additionally it is important so that when another scientist repeats the experiment or test they hold similar results.2) Validity: its means that our results represent what we were trying to prove.10)†¦show more content†¦This takes out any one-sided suppositions and data.5) Concordant data: This is information that is like one or more attributes. In the data you collect is concordant it mean that is reliable and valid as the results will be fairly close one another additionally there will be no exceptions.6) Informed consent: Is the permission which is normally given by a patient to a doctor for treatment with knowledge of the possible risks and benefits.7) Ethics committee: They are the group of people whose point is to consider and advise on ethical issues that arise within education and research and they are typically scientists and philosophers. They discuss the right of animals and state if they can be used as a part of gathering experimental information for example rats being used for testing new medications8). Scientific method: This is a regulated procedure that scientist use to collect accurate and consistent data to help discover or explain and support the hypothesis9). Scientific method is a way of answering scientific hypothesis by doing experiments and making observations. There are four main steps; first it s the observation stage, second is the point at which you make the hypothesis, third is the step for carrying out

Purchase Decision of a Consumer-.com

Question: Discuss about Consumer Behavior Purchase of an IPhone 5s in India. Answer: Introduction The purchase decision of a consumer is significantly influenced by a series of choices that a consumer makes which are related to the values, attitudes and their opinion regarding purchase before establishing a willingness to purchase (Rao, 2004). India is one of the countries where the manufacturers of various products find ample of opportunities. As it is one of the fastest growing economies, the importance of smartphones has increased in the personal life of every individual thereby causing the smartphone industry to grow at a fast pace. Similar is the case with Apples iPhone. Though it is expensive than other smartphones, still its quality and reputation provides a reason to the customers to purchase it. Following points have been highlighted as the factors which influence the purchase decision of a consumer while buying Apples iPhone 5s in India. Influence of Demographics on the purchase decision Demographics can be defined as the quantifiable features of particular inhabitants (Murdock, et. al., 2015). It includes the study of size, structure and spreading of such population and deviations that arise among them due to aging, birth, migration and death (Kumar, 2009). As far as age is concerned, Apple has targeted the market successfully for every age group. iPhone 5s provides personalized apps in order to suit the needs and wants of every individual and has become the desire of every individual. Among them, it is most popular between the young generation of 20- 35 years as this age group possess high disposable income with absolutely none or less responsibilities. Moreover, the buyer decides to purchase an iPhone 5s as it will serve the dual purpose of smartphone and mobile PC. As young people are considered to be goal oriented, they want each and every latest news on the go (Murdock, Kelley, Jordan, Pecotte Luedke, 2015). The data even shows that the majority of the iPhone users are males and females still stand at a minority. This data is the result of two factors preference and budget. Apple can adopt a marketing campaign targeting the age groups beyond 35 years and must provide some new features and options in camera, some educational apps for both younger and older age groups such that it become the desire of every age group. Apple must also adopt a strategy in India which focuses only on selling more phones. This does not mean that it emphasizes on selling new phones (Aulakh, 2016). India is a continuously growing economy and a producer of ample of opportunities for various companies (The Hindu Business Line, 2017). Nowadays young people are becoming more brand conscious and iPhone is undoubtedly one of the things that symbolize the status of a person (Salvendy, 2012). Therefore, it will enable them to increase its sale in India. Influence of household structure on the purchase decision The members of the family powerfully influence the purchase decision of a buyer (Kumar, 2017). Every individual in a family including husband, wife and children have their own impact over others and play an important role in determining and influencing the choice of one another. A buyers life is significantly affected by two families namely family of orientation and family of procreation. Family of orientation involves parents and their children and the influence of parents on their children with regard to various aspects like religion, personal ambition and self- worth. Similarly, family of procreation involves the spouse and children of an individual. Nowadays, every member of a family has a mobile. Due to increased access to internet, children are becoming more brand conscious day by day thereby pushing their parents towards the purchase of the most expensive phone i.e. iPhone. Young generation purchase an iPhone for the purpose of fulfilling their self- actualization needs such as achieving personal growth and potential (Elgan, 2014). Apple can also consider a marketing strategy which is formulated after deeper analysis of Indian household structure that focuses on attracting children through advertisements on television and internet picturizing artists of their age. This will because children influence their parents and elder siblings to purchase an iPhone. Another strategy which can be taken into consideration by Apple is the introduction of household budget and expenditure calculator app in iPhone which will help people in allocating and managing budgets for the entire month. The advertisements of such strategy will work from the household perspective. Influence of Social Classes on the purchase of iPhone in India Social Classes is a part of cultural influences and can be defined as the group of individuals divided on the basis of similarities in income, education and occupation (Sarangapani, 2009). It has been identified that people who favor iPhone slightly differ in characteristics in terms of education, household income, occupation, etc. (Hixon, 2014). As far as income is concerned, iPhone is favored in majority by the high income groups and then by the upper medium income groups (Jain Sharma, 2013). Very few percentage of medium and lower medium income groups think of purchasing an iPhone 5s as it is much beyond their budget even after the decrease in prices after the launch of iPhones upgraded versions (Patel, 2014). Furthermore, iPhone 5s is easy to use and understandable by non- graduates, graduates and post graduates of both categories either general or professionals as they are capable of understanding an iPhones setup (Mohd Suki, 2013). Occupation plays an important role in deciding the budget for a smartphone for an individual. In India, self-employed people (superior level people) who are also known as business persons are on top of the list of people capable of affording an iPhone (Chakravorti, 2016). Moreover, iPhone 5s is also affordable for supervisory levels, middle and senior executives and junior executives. Apple must launch marketing campaigns for the older versions like iPhone 5s, iPhone 5c, etc. as budget phones which are under reach for lower income groups also. Apple must also launch marketing campaigns regarding its features like the voice of SIRI which seems to be difficult but actually makes the phone much easy to use even for less educated people who are not so familiar with technology as it enables the phone to function automatically. Influence of Culture on the purchase of iPhone in India Consumer behavior is affected to a great extent due to the cultural influences (Rao, 2004). Culture can be simply defined as the behavior, wants, society and personal values, opinions which are derived from the family and other important establishments (Bhasin, 2016). It can also be regarded as lifestyle which is further passed on from one generation to another (Sarma Sarmistha, 2017). A person buys an iPhone as it accomplishes the desire to be accredited for it by family, peers and other people associated with that person. It is often purchased as a result of peer pressure as everyone else in the group are purchasing it and talking about it. Apple can launch a marketing campaign featuring iPhone as a status symbol in India showing how other brands are not capable of standing in the race. This will motivate all the brand conscious people to immediate purchase an iPhone. iPhone is considered as a business-class phone. Therefore, strategies can be formulated to target the business class and their lifestyle. It must show that how the life of business persons is eased to a great extend with the use of an iPhone. Buyer Decision-Making Process: Organizational Markets As the head of the procurement department of Intuit Inc., the decision making process will be directed in the following ways- Problem Recognition- For an organization, the employees are always the priority and for them it needs a phone which can act as a safe medium of communication where security is not compromised and small tasks can be easily performed without computers. With the help of suitable phone, the said purpose is served to a great extent as it reminds the employees regarding their schedules, meetings, important mails. All these features will be available with the benefit of transportability. Information search- After recognizing the problem, the next step is to search the available products in the market that serve the requirement of the organization. For this purpose, various sources would be referred such as the reviews and ratings of the best available smartphones in the market (Pettigrew, 2014). Evaluation of alternatives- After the detailed analysis of the information derived, two major players in the smartphone market were recognized and they are Apple and Samsung on the basis of their compatibility to meet the requirements. On detailed evaluation of the products of these two companies, it was discovered that Samsung was a less expensive brand in comparison with Apple but Apple takes the lead in terms of technology and features and provides more security to its users. It provides free video calling and messaging facility among all Apple users. Supplier choice and Purchase- The next step aims to receive quotations from different Apple outlets. Then the quotations will be screened and the qualified Apple store will be selected for purchase as per the specifications provided in the quotation. Then the order will be placed. Post Purchase Processes- After getting the delivery from the store, the payment will be made to the supplier as per the terms mentioned in the quotation (Wind, Thomas Sheth, 2014). Proper bills and warranty slips will be acquired for obtaining the after sales services. Employees will be asked to provide feedback for the phone from time to time and will be provided the documents so that they can get the phones repaired in case of any damage. Societal issues A problem which has the capability of influencing a substantial amount of persons within a society is a social or societal issue. Consumer protection is taken into consideration with the help of a social movement which is headed by consumer organizations and is also known as consumerism. There are various societal issues which must be addressed on an immediate basis like degradation of environment and lack of technology and use of internet in rural India. Poor farmers in India suffer from lack of awareness regarding the prevailing prices for their produce and therefore suffer from huge losses which lead them to live a miserable life. Apple can initiate a local consumerist movement which will benefit the company as well as the society they operate in. The name of such movement would be Kisan ki Bachat (Savings of a farmer). Apple would sponsor this movement in collaboration with the leading telecom networks in India and start a SMS service for continuous update on the prices of the produce on the registered numbers. It must also introduce campaigns in the rural India for creating awareness regarding the use of internet and technology in order to make the day to day life much easier. This will enable the farmers to search for places on the internet where they will get the maximum price for their produce. On the other hand, Apple can also address the major issues related to the environment and its degradation. It can provide proper education relating to creation of eco-friendly environment. In order to become environmentally suitable Apple must aim at keeping the planet safe from all the harm caused from the stage of manufacturing till the point of disposal of the product. Apple must take proper steps for reducing the green house gases emission at the phase of product use. For this purpose, it must make effort in the field of improving the energy efficiency of products. These green house gases (GHG) must also be controlled at the manufacturing sites of Apples products. Apple must also conduct a life cycle assessment (LCA) of all of its products with a view to analyze and measure the environmental impact of such products in ozone layer depletion, water use, global warming, acidification, etc. (Murphy King, 2016) The results of such assessment must be used to take further steps to reduce such deathly impact. Moreover, Apple must develop energy reduction technologies for its products since its products require more power consumption. Also, they can utilize the recycled plastic which is collected from the waste products in its earphone cases, charging adapter and inner packaging tray. It may also conduct environmental activities in the world supporting the conservation of biodiversity, save trees and resources with the message of achieving zero environmental impact (Suckling Lee, 2015). Furthermore, it must focus on producing energy efficient products ensuring that the raw materials utilized in its products are absolutely safe for the consumers. They must also undertake responsible recycling of its products and at the end provide all the related environmental planning and data to its customers for their knowledge. References Aulakh, G. (2016). How Apple iPhone sales in India defy an old stereotype. Retrieved October 31, 2017 from https://economictimes.indiatimes.com/tech/hardware/how-apple-iphone-sales-in-india-defy-an-old-stereotype/articleshow/52115409.cms Bhasin, H. (2016). Factors Affecting Consumer Buying Behavior. Retrieved November 2, 2017 from https://www.marketing91.com/factors-affecting-consumer-buying-behavior/. Chakravorti, B. (2016). The Battle Over iPhones in India. Retrieved November 2, 2017 from https://hbr.org/2016/04/the-battle-over-iphones-in-india. Elgan, M. (2014). Why Apples India Strategy is A Winner. Retrieved November 2, 2017 from https://www.cultofmac.com/262972/dont-look-now-comes-india/. Sarma Sarmistha. (2017). Global Observations of the Influence of Culture on Consumer Buying Behavior. IGI Global. Suckling, J., Lee, J. (2015). Redefining scope: the true environmental impact of smartphones?.The International Journal of Life Cycle Assessment,20(8), 1181-1196. The Hindu Business Line. (2017). Im very bullish on India because of its people, culture and the leadership: Apples Tim Cook. Retrieved November 2, 2017 from https://www.thehindubusinessline.com/info-tech/im-very-bullish-on-india-because-of-its-people-culture-and-the-leadership-apple-tim-cook/article9807665.ece. Wind, Y., Thomas, R. J., Sheth, J. N. (2014).Organizational buying behavior. SAGE Publications.