How Not Follow Copyright Law An Exploratory Essay On...

How to Not Follow Copyright Law: An Exploratory Essay on Copyright and Remix Culture As time goes by, the rate at which art changes increases at a seemly exponential rate. Our culture has more ways than ever to publish and distribute the things we make, and with the rise of the internet we can reach any audience with a Wi-Fi connection. This digital hyper-connectivity has led many artists to create new forms of art, some of which have gone on to start trends and cultures. One of these cultures that has become a significant part of online media is Remix Culture. The idea of taking someone else’s art and making it your own is embraced and cherished by some, and detested by others. As this genre of media has grown over the years, the line between what is and isn’t a remix has drastically blurred. Some will spend hours upon hours making a song sound completely different from its original counterpart, while others will simply chop it up and call it their own. Though laws were once effective when dealing with copyright infringement, the rate art has grown has significantly surpassed the rate at which these laws have changed. People are beginning to monetize their remixes in various ways, creating much controversy surrounding who should be getting paid, or if anyone should get paid at all. As artists, it is important to know what these laws are exactly, so we can either abide by them or find our own workarounds. As soon as a work is created in a tangible, fixed form, it isShow MoreRelatedA Brief Note On Copyright And Remix Culture1777 Words   |  8 Pages How to Not Follow Copyright Law: An Exploratory Essay on Copyright and Remix Culture As time goes by, the rate at which art changes increases at a seemly exponential rate. Our culture has more ways than ever to publish and distribute the things we make, and with the rise of the internet we can reach any audience with a Wi-Fi connection. This digital hyper-connectivity has led many artists to create new forms of art, some of which have gone on to start trends and cultures. One of these cultures

Effectiveness Of A Control Experiment - 1397 Words

Hypothesis: It is an expectation that is made based on limited information that explains what may happen in the experiment or trial. For instance, when a scientist expects a hypothesis they are obliged to make a prediction of what will happen due to what variable and give a justification. 1) Reliability: This is the general consistency of measure. At the point when researcher gathers information they need to make sure that the information they collect is reliable by repeating test numerous time or else the results can be false or inaccurate. Additionally it is important so that when another scientist repeats the experiment or test they hold similar results.2) Validity: its means that our results represent what we were trying to prove.10)†¦show more content†¦This takes out any one-sided suppositions and data.5) Concordant data: This is information that is like one or more attributes. In the data you collect is concordant it mean that is reliable and valid as the results will be fairly close one another additionally there will be no exceptions.6) Informed consent: Is the permission which is normally given by a patient to a doctor for treatment with knowledge of the possible risks and benefits.7) Ethics committee: They are the group of people whose point is to consider and advise on ethical issues that arise within education and research and they are typically scientists and philosophers. They discuss the right of animals and state if they can be used as a part of gathering experimental information for example rats being used for testing new medications8). Scientific method: This is a regulated procedure that scientist use to collect accurate and consistent data to help discover or explain and support the hypothesis9). Scientific method is a way of answering scientific hypothesis by doing experiments and making observations. There are four main steps; first it s the observation stage, second is the point at which you make the hypothesis, third is the step for carrying out

Purchase Decision of a Consumer-.com

Question: Discuss about Consumer Behavior Purchase of an IPhone 5s in India. Answer: Introduction The purchase decision of a consumer is significantly influenced by a series of choices that a consumer makes which are related to the values, attitudes and their opinion regarding purchase before establishing a willingness to purchase (Rao, 2004). India is one of the countries where the manufacturers of various products find ample of opportunities. As it is one of the fastest growing economies, the importance of smartphones has increased in the personal life of every individual thereby causing the smartphone industry to grow at a fast pace. Similar is the case with Apples iPhone. Though it is expensive than other smartphones, still its quality and reputation provides a reason to the customers to purchase it. Following points have been highlighted as the factors which influence the purchase decision of a consumer while buying Apples iPhone 5s in India. Influence of Demographics on the purchase decision Demographics can be defined as the quantifiable features of particular inhabitants (Murdock, et. al., 2015). It includes the study of size, structure and spreading of such population and deviations that arise among them due to aging, birth, migration and death (Kumar, 2009). As far as age is concerned, Apple has targeted the market successfully for every age group. iPhone 5s provides personalized apps in order to suit the needs and wants of every individual and has become the desire of every individual. Among them, it is most popular between the young generation of 20- 35 years as this age group possess high disposable income with absolutely none or less responsibilities. Moreover, the buyer decides to purchase an iPhone 5s as it will serve the dual purpose of smartphone and mobile PC. As young people are considered to be goal oriented, they want each and every latest news on the go (Murdock, Kelley, Jordan, Pecotte Luedke, 2015). The data even shows that the majority of the iPhone users are males and females still stand at a minority. This data is the result of two factors preference and budget. Apple can adopt a marketing campaign targeting the age groups beyond 35 years and must provide some new features and options in camera, some educational apps for both younger and older age groups such that it become the desire of every age group. Apple must also adopt a strategy in India which focuses only on selling more phones. This does not mean that it emphasizes on selling new phones (Aulakh, 2016). India is a continuously growing economy and a producer of ample of opportunities for various companies (The Hindu Business Line, 2017). Nowadays young people are becoming more brand conscious and iPhone is undoubtedly one of the things that symbolize the status of a person (Salvendy, 2012). Therefore, it will enable them to increase its sale in India. Influence of household structure on the purchase decision The members of the family powerfully influence the purchase decision of a buyer (Kumar, 2017). Every individual in a family including husband, wife and children have their own impact over others and play an important role in determining and influencing the choice of one another. A buyers life is significantly affected by two families namely family of orientation and family of procreation. Family of orientation involves parents and their children and the influence of parents on their children with regard to various aspects like religion, personal ambition and self- worth. Similarly, family of procreation involves the spouse and children of an individual. Nowadays, every member of a family has a mobile. Due to increased access to internet, children are becoming more brand conscious day by day thereby pushing their parents towards the purchase of the most expensive phone i.e. iPhone. Young generation purchase an iPhone for the purpose of fulfilling their self- actualization needs such as achieving personal growth and potential (Elgan, 2014). Apple can also consider a marketing strategy which is formulated after deeper analysis of Indian household structure that focuses on attracting children through advertisements on television and internet picturizing artists of their age. This will because children influence their parents and elder siblings to purchase an iPhone. Another strategy which can be taken into consideration by Apple is the introduction of household budget and expenditure calculator app in iPhone which will help people in allocating and managing budgets for the entire month. The advertisements of such strategy will work from the household perspective. Influence of Social Classes on the purchase of iPhone in India Social Classes is a part of cultural influences and can be defined as the group of individuals divided on the basis of similarities in income, education and occupation (Sarangapani, 2009). It has been identified that people who favor iPhone slightly differ in characteristics in terms of education, household income, occupation, etc. (Hixon, 2014). As far as income is concerned, iPhone is favored in majority by the high income groups and then by the upper medium income groups (Jain Sharma, 2013). Very few percentage of medium and lower medium income groups think of purchasing an iPhone 5s as it is much beyond their budget even after the decrease in prices after the launch of iPhones upgraded versions (Patel, 2014). Furthermore, iPhone 5s is easy to use and understandable by non- graduates, graduates and post graduates of both categories either general or professionals as they are capable of understanding an iPhones setup (Mohd Suki, 2013). Occupation plays an important role in deciding the budget for a smartphone for an individual. In India, self-employed people (superior level people) who are also known as business persons are on top of the list of people capable of affording an iPhone (Chakravorti, 2016). Moreover, iPhone 5s is also affordable for supervisory levels, middle and senior executives and junior executives. Apple must launch marketing campaigns for the older versions like iPhone 5s, iPhone 5c, etc. as budget phones which are under reach for lower income groups also. Apple must also launch marketing campaigns regarding its features like the voice of SIRI which seems to be difficult but actually makes the phone much easy to use even for less educated people who are not so familiar with technology as it enables the phone to function automatically. Influence of Culture on the purchase of iPhone in India Consumer behavior is affected to a great extent due to the cultural influences (Rao, 2004). Culture can be simply defined as the behavior, wants, society and personal values, opinions which are derived from the family and other important establishments (Bhasin, 2016). It can also be regarded as lifestyle which is further passed on from one generation to another (Sarma Sarmistha, 2017). A person buys an iPhone as it accomplishes the desire to be accredited for it by family, peers and other people associated with that person. It is often purchased as a result of peer pressure as everyone else in the group are purchasing it and talking about it. Apple can launch a marketing campaign featuring iPhone as a status symbol in India showing how other brands are not capable of standing in the race. This will motivate all the brand conscious people to immediate purchase an iPhone. iPhone is considered as a business-class phone. Therefore, strategies can be formulated to target the business class and their lifestyle. It must show that how the life of business persons is eased to a great extend with the use of an iPhone. Buyer Decision-Making Process: Organizational Markets As the head of the procurement department of Intuit Inc., the decision making process will be directed in the following ways- Problem Recognition- For an organization, the employees are always the priority and for them it needs a phone which can act as a safe medium of communication where security is not compromised and small tasks can be easily performed without computers. With the help of suitable phone, the said purpose is served to a great extent as it reminds the employees regarding their schedules, meetings, important mails. All these features will be available with the benefit of transportability. Information search- After recognizing the problem, the next step is to search the available products in the market that serve the requirement of the organization. For this purpose, various sources would be referred such as the reviews and ratings of the best available smartphones in the market (Pettigrew, 2014). Evaluation of alternatives- After the detailed analysis of the information derived, two major players in the smartphone market were recognized and they are Apple and Samsung on the basis of their compatibility to meet the requirements. On detailed evaluation of the products of these two companies, it was discovered that Samsung was a less expensive brand in comparison with Apple but Apple takes the lead in terms of technology and features and provides more security to its users. It provides free video calling and messaging facility among all Apple users. Supplier choice and Purchase- The next step aims to receive quotations from different Apple outlets. Then the quotations will be screened and the qualified Apple store will be selected for purchase as per the specifications provided in the quotation. Then the order will be placed. Post Purchase Processes- After getting the delivery from the store, the payment will be made to the supplier as per the terms mentioned in the quotation (Wind, Thomas Sheth, 2014). Proper bills and warranty slips will be acquired for obtaining the after sales services. Employees will be asked to provide feedback for the phone from time to time and will be provided the documents so that they can get the phones repaired in case of any damage. Societal issues A problem which has the capability of influencing a substantial amount of persons within a society is a social or societal issue. Consumer protection is taken into consideration with the help of a social movement which is headed by consumer organizations and is also known as consumerism. There are various societal issues which must be addressed on an immediate basis like degradation of environment and lack of technology and use of internet in rural India. Poor farmers in India suffer from lack of awareness regarding the prevailing prices for their produce and therefore suffer from huge losses which lead them to live a miserable life. Apple can initiate a local consumerist movement which will benefit the company as well as the society they operate in. The name of such movement would be Kisan ki Bachat (Savings of a farmer). Apple would sponsor this movement in collaboration with the leading telecom networks in India and start a SMS service for continuous update on the prices of the produce on the registered numbers. It must also introduce campaigns in the rural India for creating awareness regarding the use of internet and technology in order to make the day to day life much easier. This will enable the farmers to search for places on the internet where they will get the maximum price for their produce. On the other hand, Apple can also address the major issues related to the environment and its degradation. It can provide proper education relating to creation of eco-friendly environment. In order to become environmentally suitable Apple must aim at keeping the planet safe from all the harm caused from the stage of manufacturing till the point of disposal of the product. Apple must take proper steps for reducing the green house gases emission at the phase of product use. For this purpose, it must make effort in the field of improving the energy efficiency of products. These green house gases (GHG) must also be controlled at the manufacturing sites of Apples products. Apple must also conduct a life cycle assessment (LCA) of all of its products with a view to analyze and measure the environmental impact of such products in ozone layer depletion, water use, global warming, acidification, etc. (Murphy King, 2016) The results of such assessment must be used to take further steps to reduce such deathly impact. Moreover, Apple must develop energy reduction technologies for its products since its products require more power consumption. Also, they can utilize the recycled plastic which is collected from the waste products in its earphone cases, charging adapter and inner packaging tray. It may also conduct environmental activities in the world supporting the conservation of biodiversity, save trees and resources with the message of achieving zero environmental impact (Suckling Lee, 2015). Furthermore, it must focus on producing energy efficient products ensuring that the raw materials utilized in its products are absolutely safe for the consumers. They must also undertake responsible recycling of its products and at the end provide all the related environmental planning and data to its customers for their knowledge. References Aulakh, G. (2016). How Apple iPhone sales in India defy an old stereotype. Retrieved October 31, 2017 from https://economictimes.indiatimes.com/tech/hardware/how-apple-iphone-sales-in-india-defy-an-old-stereotype/articleshow/52115409.cms Bhasin, H. (2016). Factors Affecting Consumer Buying Behavior. Retrieved November 2, 2017 from https://www.marketing91.com/factors-affecting-consumer-buying-behavior/. Chakravorti, B. (2016). The Battle Over iPhones in India. Retrieved November 2, 2017 from https://hbr.org/2016/04/the-battle-over-iphones-in-india. Elgan, M. (2014). Why Apples India Strategy is A Winner. Retrieved November 2, 2017 from https://www.cultofmac.com/262972/dont-look-now-comes-india/. Sarma Sarmistha. (2017). Global Observations of the Influence of Culture on Consumer Buying Behavior. IGI Global. Suckling, J., Lee, J. (2015). Redefining scope: the true environmental impact of smartphones?.The International Journal of Life Cycle Assessment,20(8), 1181-1196. The Hindu Business Line. (2017). Im very bullish on India because of its people, culture and the leadership: Apples Tim Cook. Retrieved November 2, 2017 from https://www.thehindubusinessline.com/info-tech/im-very-bullish-on-india-because-of-its-people-culture-and-the-leadership-apple-tim-cook/article9807665.ece. Wind, Y., Thomas, R. J., Sheth, J. N. (2014).Organizational buying behavior. SAGE Publications.